1
Decide which hours you want to work
Virtual direct primary care gives you the flexibility to build a schedule around your life, your family, and the kind of patient access you want to offer.
For Physicians
Let's get back to how primary care is meant to be practiced.
Build your virtual direct primary care practice around patient relationships, not insurance rules, packed schedules, or administrative drag.
Earn what you're worth and don't let insurance companies or hospital systems devalue primary care.
With most memberships ranging from $75 to $250 per month depending on the physician, your average monthly income per patient stays clear and predictable from the start.
Directly participates through a small percentage of physician revenue, so the platform succeeds as your panel grows without asking you to take on heavy upfront costs.
Perks of Directly
Secure EHR built in
Directly provides a secure EHR so you can document visits, message or call patients, and manage your panel in one place.
Build local call coverage connections
Connect with other Directly primary care physicians licensed in your state or local to your area so you can create agreements for vacations, shared call, and practice support.
No barriers to starting
You won't be charged unless patients sign up, so you can launch without taking on extra platform risk up front.
Patient recruitment handled for you
You can stay focused on care while Directly helps with patient recruitment and marketing so your practice can grow faster.
How To Start
Launch your virtual DPC practice in three simple steps
2
Set your rate and payment structure
Most direct primary care physicians choose a one-time sign-up fee and then offer 3, 6, and 12 month membership plans so patients can pick the commitment that fits them best.
3
Fill out your profile and start meeting patients
Create your profile, describe your practice style, and start building long-term relationships with patients who are looking for more personal care.
What You Escape
Leave the old practice model behind
Direct primary care makes the contrast explicit: less time fighting systems, more time practicing medicine the way you want to practice it.
No prior authorizations
Spend less time asking for permission from insurance companies and more time making clinical decisions with your patients.
No billing codes or claim denials
Move away from coding complexity, rejected claims, and the endless administrative work tied to reimbursement.
No RVU quotas
Build a practice around patient relationships and outcomes instead of productivity metrics set by a hospital system.
No 15-minute hamster wheel
Create room for thoughtful visits, better follow-up, and care that feels sustainable for both you and your patients.
Compare Your Options
Directly vs starting your own DPC
If you want the freedom of direct primary care without building every system from scratch, Directly gives you a much lighter path to launch.
Factor
Directly
Starting your own
Startup cost
Low
High
Patient acquisition
Provided
DIY
Admin overhead
Minimal
High
Why Physicians Choose Directly
Practice with more freedom and fewer startup headaches
Directly helps independent physicians launch virtual care with a flexible model that supports membership medicine, patient continuity, and sustainable growth.
Work the hours that make sense for your practice and your life.
Offer clear membership options with a pricing structure you control.
Focus on patient relationships while the platform supports operations and growth.